With the advent of easy access to software tools, cameras and images online, there is a big chance of cluttering happening all around the web. Everyone and anyone is poised to share images that are irrelevant and uninteresting on Social Media pages. Therefore, the challenge here is to grab eyeballs and interest of the so called instant human crawlers who just swipe through the multiple posts in a whisker. It becomes more profound when we are talking about food photography. I

Never make a direct sale? ! Well, It is social media time , so a lot of tips are behind the scene. Nowadays, indirect sales may work further better. There are many brands who are using bloggers, public figures, sport players, Models and some normal people not only increase their sales, but also to make a jump in the total volume of Revenue. People may think that Instagram is such a nice platform to upload a picture at the end of the week, having coffee or doing exercise or

Website Development and its compatibility with Social Media Channels and Search Engines.

Social Media is not limited to only one way direct online communication between the consumer and the brand, neither meant to impose its purview upon consumers what the brand wants to propagate. In todays fast moving and busy lifestyle, consumers only listen or watch content that boost their curiosity or in the line of their interest. So, it is worthless to have a Social Media strategy, which does not excite or allow the users to indulge with the brand. Creative agencies, mark

Impact caused by Social Media on local businesses like restaurants and other retails brands. The natural approach to market a restaurant whi

Night clubs are entertainment hubs which serve alcohol through a bar and run till late night. Entertainment is all extended to dance floors, DJ Music, Live music and maintain a certain dress code for the guests who visit the club. Night Clubs is way different from bars and other traditional restaurants (both quick service and Dine in) when it come to promotion especially through digital medium. Challenges : There are major challenges in promoting a business which has legal co

In todays day and age sharing with everybody is a FAD. Here is where going ‘LIVE’ with streaming gets really exciting. Imagine the chef going live with a live demonstration of one of his favourite recipes! You are not there but you know what goes on behind the scenes when it comes to your favourite dish. By doing this the restaurant has marketed itself well by communicating its offerings and making a moment interesting for the consumer. This is where the restaurant has manage

Now a days presence on Social Media is no more an exclusive strategy for brands. All brands are poised to have a social media address as well in addition to other communication strategies enlisted. The next big question for the brand manager/ Owner is that How are you planning to make your brand sociable?. Let us first try to understand the purpose of being on Social Media. We always have an assumption that a person is considered socially acceptable if he/she apparently live