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Weslodge, a saloon-inspired restaurant concept is brought to the Emirate from Toronto, Canada, where it has been a renowned dining destination since July 2012. The Saloon with its bold and iconic yellow doors swinging open at the JW Marriott Marquis in Business Bay. 

​Communique Digital is responsible to relaunch the brand under a teaser campaign "#BeyondYellow".  Curosity and awareness become viral in a short span of 15 days before the relaunch. All form of digital medium was used exhaustively to get the reach. The campaign strategy includes a Bloggers Outreach Program, Social Media and Press Release to see a surge in the footfall. 


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