Weslodge, a saloon-inspired restaurant concept is brought to the Emirate from Toronto, Canada, where it has been a renowned dining destination since July 2012. The Saloon with its bold and iconic yellow doors swinging open at the JW Marriott Marquis in Business Bay.
Communique Digital is responsible to relaunch the brand under a teaser campaign "#BeyondYellow". Curosity and awareness become viral in a short span of 15 days before the relaunch. All form of digital medium was used exhaustively to get the reach. The campaign strategy includes a Bloggers Outreach Program, Social Media and Press Release to see a surge in the footfall.