In todays day and age sharing with everybody is a FAD. Here is where going ‘LIVE’ with streaming gets really exciting. Imagine the chef going live with a live demonstration of one of his favourite recipes! You are not there but you know what goes on behind the scenes when it comes to your favourite dish. By doing this the restaurant has marketed itself well by communicating its offerings and making a moment interesting for the consumer. This is where the restaurant has managed to connect well with its audience on the social platform.
Similarly if there are any events that the restaurant is holding a LIVE feature would also spread the news. This is like a boosted advertisement with little revenue spent. Apps like ‘Twitch’ for the gaming world have really taken this a step forward and now Twitch is used across many in different realms of the social media world spanning games, art, food and more. And if your Restaurant has a free Wifi for guests, who knows how many will be connecting LIVE themselves, sharing their moment of joy with their closest. Communicating from your venue thereby spreading the word.
INTRODUCE YOUR NEW ITEMS WITH THE LIVE FEATURE
Another great way to introduce new meals and specials in your restaurant is by going LIVE. That way, people can get a sense of what to expect, and will be more likely to come in and try it for themselves. If people see delicious food, or something that they like, it will be there on the back of their minds. Hey presto, you might have a new customer simply because you went LIVE on a plate of food that excited them. All of these strategies are key to keeping your brand live and buzzing on the social media arena.
Another interesting option is when you have a social influencer visiting, ask her or him to go live from the venue. This itself is another strategy that has a rippling effect. That way, more people see your food and can help broaden your awareness with new potential customers.
LET IT NOT ONLY BE ABOUT YOUR RESTAURANT, PARTICIPATE WITH YOUR BRAND IN LOCAL EVENTS.
Have fun, participate in local events, and do your part to help out. Promoting a good cause can result in some good quality PR for your business, which should lead to more people feeling good about eating at your restaurant. And while you do the exercise don’t forget to go live again, communicate and share all the efforts.
DIFFERENCE BETWEEN LIVE STREAMING AND AN ORDINARY POST
A major difference between live streaming and simply posting videos is the ability to interact directly with your consumer. If they have a question or something to say, they can comment on the live stream for everybody to see and you too can join in.
You can address or talk directly to your viewers, giving yourself the ability to answer questions or hold conversations with them. That direct interaction could help make connections to the business, and can help show people that the restaurant cares about their guests.
It’s also important to plan out a live stream, but allow flexiblity. One major advantage to a live stream is that you can see how many people are watching and whether they like what they are seeing or not. If something is working, keep it up — but if it isn’t, change it..
THE BEST TACTICS FOR LIVE STREAMING
You know your brand. Coming up with great content for a live stream requires creativity and dedication. Far too many businesses try out live streaming once, and then dont use it again.
Come up with ideas and try them out, use the data you gather to reach new customers and become more effective. Maybe certain styles of live streams get a ton of viewers, but very little interaction. Other streams might have a high turnover rate, with people only watching for a minute, but you also have a bunch of people coming in. The way to create useful live streams is to take this kind of data and figuring out how to capitalize on it best.
Again, your social media strategies should include figuring out what works and what doesn’t. Social listening is a tactic where you pay attention to what people are talking about online, especially your target customers and then contribute to the conversation.
Live streaming and interacting with customers on Facebook Live is still an emerging tactic when it comes to marketing, but one that is sure to grow. By coming up with unique ways to entertain and interact with your followers, you can find success and get ahead of your competitors. Just be sure to create compelling content and interact with those watching.