SEO & LEAD GENERATION
SEO is known as Search Engine Optimization primarily helps the website to appear or identified when users search for a relevant business keyword on search engines like Google, Yahoo, MSN, Bing etc. SEO is again bifurcated into two parts as on-page optimization and off-page optimization. On-page optimization makes the website best fit for the search engine crawlers or algorithms when they crawl the website to collect data relevant to the keyword or phrase searched by the user. Off-page optimization helps the website to create link in 3rd party website of high page rank. These links help search engine to identify the credibility of the website thus increasing chances of getting noticed in top page of search engine ranking.
Lead generation is a system to collect consumer inquiries interested to purchase the product or service online. This system is connected to all the digital channels including Social media, PPC, ADWORDS, Email Marketing etc and then the consumer is redirected to the website or any landing page with a form requesting for their contact details. This database is then used by the sales team to follow up and make the final sales.
Search Engine Optimization deliverables includes
Website Error Report
Pre SEO Report
Keyword Report Analysis
Keyword dependant content writing
Onpage Optimization – Title
Onpage Optimization – Meta tag
Onpage Optimization – Meta description management
Onpage Optimization- Sitemap/W3c error validation/ Google Webmaster tool implementation
Competitor Analysis Report
Traffic Analysis Report
Off page Optimization – Directory
Link (Directory, Bookmark, article, blog, reciprocal
Off page Optimization – Bookmarking
Off page Optimization – Article submission
Off page Optimization – Blog
Press Release
Forum
Video Submission (Optional)
Social Media Submission
Reciprocal Submission
Performance report